AEGON presents online game on 'Kochadaiiyaan'
Mumbai, Apr 10 : Online insurance provider AEGON Religare Life Insurance (ARLI) has recently launched an online game, 'Kochadaiiyaan's Reign of Arrows', based on the animated Tamil movie 'Kochadaiiyaan', starring superstar Rajnikanth.It is a third-person, action arcad archerygame,which is replicated from the movie's theme.The game has been developed by Hungama Digital Media Entertainment Pvt. Ltd. and can be downloaded from any device on the Android, iOS or Windows platform or through Facebook, without any charge.
It went live on Mar 19 and is listed as one of the top five new apps on the Google Play Store.
Yateesh Srivastava, Chief Operating Officer, ARLI said, "We are happy to sponsor Kochadaiiyaan's Reign of Arrows and be associated with this game as it subtly allows us to connect with the younger generation and promote the AEGON Religare brand.
The game is extremely appealing and has already received more than one lakh downloads till date. Besides the branding opportunity, the game is structured in a way as to generate leads for AEGON Religare. This is our first experiment with full blown gamification and we are looking forward to the outcome with a lot of interest and anticipation."
The AEGON Religare iTerm Insurance Plan, a pure-protection plan, has been integrated with the game to specifically showcase AEGON Religare's product proposition aimed at building immunity and inner strength for the player, quite similar to providing security to one's family by opting for a term plan.
In the game, the player is required to single-handedly fight the invading army. It is an action-packed archery game that provides an immersive gaming experience with the brand cues, lead generation tools and an option to download AEGON Religare's iTerm app, built into the game play.
The game also has an AEGON Religare Chest Plate, AEGON Religare Health Potion and AEGON Religare Revival Kit which have been integrated to provide the player with an enhanced virtual gaming experience.
Abhishek Bachchan dons a new role, buys kabbadi league outfit
Bhopal: Madhya Pradesh has
been allotted a Haj quota of 2,957 pilgrims from the Central pool for 2014.
This was stated by Madhya Pradesh Haj Committee Chairman Sanawwar Patel here today.
He said the Central Haj Committee had earlier alloted a quota of 2,613 to the State but later it added 344 more to accommodate additional elderly pilgrims.
MUMBAI: Bollywood actor Abhishek Bachchan has bought the Jaipur franchise of the proposed IPL-style Pro Kabbadi League to be held in the country in July-August for an undisclosed sum.
The league, a joint initiative of industrialist Anand Mahindra and sports commentator Charu Sharma through their firm Mashal Sports, would feature eight city-based franchises who would play on home and away basis.
"It is a matter of huge pride. Over a year ago Charu pitched pro kabaddi to me. It overwhelmed me. It is a cheap sport but the amount of skill required is immense. Having been a sportsman and being a sports enthusiast, it's very exciting to be able to be part of this endeavour," Bachchan said at a media conference here.
"The sport of kabaddi is already immensely popular, and through the league I hope we can take this great sport to a whole new horizon."
The other franchise owners are Ronnie Screwvala (Mumbai), Future Group's Kishore Biyani (Kolkata), Kotak Mahindra Bank's Uday Kotak (Pune), Yes Bank Managing Director and CEO Rana Kapoor (Delhi), Core Green Group (Vizag), Kalapathi Investments (Chennai).
The owner of the Bangalore franchise will be decided in a few days, Sharma said.
The matches, to be held from July 26-August 31, would be telecast live on Star Sports channel.
The league has the backing of the International Kabaddi Federation, Asian Kabaddi Federation and Amateur Kabaddi Federation of India. The promoters have roped in the Singapore-based World Sports Group to market the event.
All matches would be played on specially developed mat in state-of-art indoor stadia across eight cities.
Ahead of the league's commencement, a players' auction featuring 72 Indian and 28 overseas players, including Pakistanis, would be held between June 7 and 10 to help the franchise build their personnel, said Sharma.
The other foreign players are from Afghanistan, Iran, Bangladesh, Canada, England, Indonesia, Italy, Japan, Nepal, Malaysia, South Korea, Sri Lanka, Thailand and Turkmenistan.
'Kick 2' to go on floors soon
Chennai, April 10 : Director Surendar Reddy, who is currently awaiting the release of Telugu actioner "Race Gurram", says the sequel to his Telugu blockbuster "Kick" will go on floors as soon as actor Ravi Teja completes working on his current project "Power".
"I'm waiting for Ravi Teja to complete 'Power', and as soon he's he's done with it, we will start working on 'Kick 2',"
Actor Nandamuri Kalyan Ram will produce "Kick 2".
"We haven't decided on the rest of the cast. Only Ravi Teja is part of the sequel as of now and Kalyan Ram will be producing it under his home banner," he added.
"Kick", which is currently being remade in Hindi with Salman Khan, still remains to be the biggest hit in Ravi Teja's career.
Meanwhile, Ravi-starrer "Power" with Hansika Motwani is nearing completion.
Actor Nandamuri Kalyan Ram will produce "Kick 2".
"We haven't decided on the rest of the cast. Only Ravi Teja is part of the sequel as of now and Kalyan Ram will be producing it under his home banner," he added.
"Kick", which is currently being remade in Hindi with Salman Khan, still remains to be the biggest hit in Ravi Teja's career.
Meanwhile, Ravi-starrer "Power" with Hansika Motwani is nearing completion.
Azam Khan says armyman told me about role of Muslim soldiers in Kargil war
Uttar Pradesh Minority Affairs Minister Azam Khan is firm on his statement that Muslim soldiers played a key role in the 1999 Kargil War.
Despite media criticism and a show cause notice from the Election Commission, the Samajwadi Party leader said he had strong evidence to support his claim.
Defending his statement, Khan said if a Muslim could not say he would be the first to sacrifice his life for the motherland, what was wrong in it.
Defending his statement, Khan said if a Muslim could not say he would be the first to sacrifice his life for the motherland, what was wrong in it.
Talking to IndiaToday.in, Khan claimed it was a strategy of the Indian Army to use Muslim soldiers to trick the Pakistani Army.
Khan said some three years ago, a senior Indian Army official told him about their strategy.
On the identity of this Army officer, Khan said: "He lives in Bhopal and we have a cordial relationship. I will disclose his identity at an appropriate time if needed. But I can't understand the basis of scepticism. Don't Muslims have equal right to serve mother India?"
Khan gave this statement on the last day of campaigning for the second phase of polling in Muzaffarnagar, which saw riots last year.
MP allotted Haj quota of 2,957 pilgrims
This was stated by Madhya Pradesh Haj Committee Chairman Sanawwar Patel here today.
He said the Central Haj Committee had earlier alloted a quota of 2,613 to the State but later it added 344 more to accommodate additional elderly pilgrims.
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